Alex adores fabrics. She loves nothing more than the adventure of discovering breathtaking fabrics that meet her exacting standards, in order to make the most beautiful playmats possible.
When you purchase a ByAlex playmat, you get so much more than just a playmat. You’re getting a magical space that your children can enjoy from the day they are born, and for years to come.
ByAlex is fair and ethical through the entire production process. Our fabrics are imported from France and Spain, and all have OEKO-TEX 100 certification. Our mattress foam is manufactured right here in the Netherlands, is made from natural materials, and is completely non-toxic. Our playmats are handmade and assembled in the Netherlands, by Dutch seamstresses who are paid fair wages for their work.