Say hello to Miffy Plush - these soft toys are a cult product across Europe, and are produced according to the highest standards when it comes to ethical production.

First created by Dutch artist Dick Bruna in 1955, Miffy is an iconic bunny character with her instantly recognisable minimalist features. While on holiday, Bruna would tell his son Sierk bedtime stories about a little white bunny, who scampered around the garden of their holiday home. This bunny became the inspiration for Miffy.

Miffy and her friends appeal to children all over the world, instilling a sense of safety. Many children are able to identify with their adventures. Miffy and friends are uncomplicated and innocent, have a positive attitude and are always open to new experiences.

Designed in The Netherlands.
Handcrafted with love.